Schmutzerland Creates a Custom Line for the Montclair Historical Society

For Immediate Release

Montclair-historical Society Has Schmutzerland Create a Custom Line of Jewelry and Prints Featuring Vintage Scenes

Custom Labeling adds to Appeal

"Satisfy Your Inner Tchotchke"

Nutley, NJ, October 22, 2013 –Schmutzerland has created a line of vintage inspired jewelry and prints for the Montclair Historical Society’s gift sho pin Montclair, NJ. Looking for new ways to invigorate their gift shop offerings, the historical society turned to Schmutzerland to help develop a meaningful product line. With an incredible collection of vintage images, Schmutzerland’s art director Bonnie Berish was able to fashion a line featuring an array of nostalgic scenes that is sure to intrigue any Montclair New Jersey history buff.

Private Labeling Enhances Impact

Additionally, Schmutzerland created custom labeled hang tags to further emphasize the jewelry’s relationship to the Historical Society. “By utilizing our design skills, along with a little help from digital technology, we are able to offer private labeling for relatively short runs at extremely low pricing” says David Rubin, Schmutzerland’s director of marketing.

Jane Eliasof the MHS director says. “Working with Schmutzerland is a joy. They take a germ of an idea, apply their creative flair, and turn that idea into something better than I could have imagined. And, they're just genuinely nice to work with.”

The line, featuring brooches, necklaces and 5”x7” canvas prints, was well received in the shop selling several pieces within the first few hours they were made available.

Bonnie Berish, Schmutzerland’s art director remarks, “It’s projects like this that make our work so exciting. Helping organizations build out a line that has special meaning to them and seeing their reaction is very rewarding.”

Along with an extensive catalog of fantastic designs, Schmutzerland has become known for their ability to listen and create an exclusive lines for retailers, museums, institutions and fund raising groups. They have made pieces for the Pennsylvania Ballet, The Mystic Seaport Museum, The Cowgirl Museum and Hall of Fame, many retail stores and private groups. With low minimums it's easy to have an exclusive line developed.

Schmutzerland offers their jewelry in 30x40mm oval deluxe necklaces, 25mm round necklaces, oval and round earrings, cocktail rings, petite rings, Brooches, cuff links and hair pins.

Tchotch•ke: noun informal 1. A small object that is decorative rather than strictly functional; a trinket 2. A pretty girl (American Oxford Dictionary)

About Schmutzerland
A truly inspiring story of innovation and reinvention, Schmutzerland is a family owned business started in 2008. Beginning as a web based company, the business now has retailers from Brooklyn to Barcelona, selling imaginative image based jewelry. Drawing on a background from a successful career as a graphic designer, Bonnie Berish, principal designer and art director, along with her daughter Lauren, have taken the best of the image collection that she has assembled over the years and created a line of image based fashion jewelry. Schmutzerland has been worn by Tracey Ullman in her hit SHOWTIME series “State of the Union,” written about in major fashion and lifestyle publications and blogs, along with a healthy viral buzz created by satisfied customers blogging, posting on Facebook and Tweeting.

Vintage Montclair Street Scene Print by Schmutzerland
5"x7" Print

Vintage Downtown Montclair Necklace By Schmutzerland
30x40mm Necklace on Custom Labeled Card

For more info:
Schmutzerland Website:
http://schmutzerland.com

Wholesale Catalog Available

High Resolution Images Available Upon Request

Press Contact:
Dave Rubin
drubin@schmutzerland.com
973.284.1240

Contact:
Dave Rubin
Schmutzerland
7 Cathedral Ave.
Nutley, NJ 07110
973.284.1240
drubin@schmutzerland.com