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For Immediate Release


Schmutzerland Creates a Custom Jewelry Line For
The Hudson Group's New Billy Bob’s Texas Store

"Satisfy Your Inner Tchotchke"

Nutley, NJ, July 30, 2013 – When premier travel retailer Hudson Group wanted some unique gift items for  its new Billy Bob’s Texas  retail store in Dallas Love Field Airport, they looked to Schmutzerland to create a line of custom jewelry.

Laseanda McLellan, Buyer of Regional Concepts for  Hudson Group, and  Billy Bob’s buyer, Kelly Wright, collaborated with Schmutzerland’s Marketing Manager, Dave Rubin to develop  a line featuring Billy Bob’s distinctive neon logo, plus a great looking Texas Longhorn design.

According to Laseanda, “Working with David and the Schmutzerland team was a pleasure. Their deep experience made it surprisingly simple for us to create a truly stylish jewelry line tailored especially for us. The Schmutzerland team quickly understood our objective: to create elegant, proprietary designs at all the right price points for this exciting new shop.”

Bonnie Berish, Schmutzerland’s art director points out, “ We love working with our clients to create new and interesting products.  We try to make it as easy as possible for people to have their own exclusive designs.”

Along with an extensive catalog of fantastic designs, Schmutzerland has become known for their ability to listen and create an exclusive line for retailers, museums, institutions and fund raising groups.  They have made pieces for the Pennsylvania Ballet, The Mystic Seaport Museum, The Cowgirl Museum and Hall of Fame, many retail stores and private groups.

You can visit Schmutzerland at booth 13037 on Pier 94 at NY NOW with Ready Set Go August 17- 20, 2013

Schmutzerland offers their jewelry in 30x40mm oval deluxe necklaces, 25mm round necklaces, oval and round earrings, cocktail rings, petite rings, Brooches, cuff links and hair pins.

           Tchotch•ke: noun informal 1. A small object that is decorative rather than strictly functional; a trinket 2. A pretty girl (American Oxford Dictionary)

 About Schmutzerland
A truly inspiring story of innovation and reinvention, Schmutzerland is a family owned business started in 2008. Beginning as a web based company, the business now has retailers from Brooklyn to Barcelona, selling imaginative image based jewelry. Drawing on a background from a successful career as a graphic designer, Bonnie Berish, principal designer and art director, along with her daughter Lauren, have taken the best of the image collection that she has assembled over the years and created a line of image based fashion jewelry. Schmutzerland has been worn by Tracey Ullman in her hit SHOWTIME series “State of the Union,” written about in major fashion and lifestyle publications and blogs, along with a healthy viral buzz created by satisfied customers blogging, posting on Facebook and Tweeting.

For more info:

About Custom Jewelry:

Press Contact:
Dave Rubin


Dave Rubin
7 Cathedral Ave.
Nutley, NJ 07110


25mm Round Billy Bob's Necklace
25mm Round Billy Bob's Texas Neon Logo Necklace

Billy Bob's Texas Brooch
30x40mm Billy Bob's Texas Neon Logo Brooch

Greetings From Texas Necklace
25mm Round Greetings From Texas Necklace

30x40mm Greetings From Texas brooch
30x40mm Greetings from Texas Brooch

High Resolution Images Available Upon Request


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