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For Immediate Release


Schmutzerland's Newest Collection "Famous Faces" Adds New Personalities To Their Jewelry Offerings

The New Collection will be on display at Booth 7355 at NYNOW August 18-21


Nutley, NJ, June 6, 2013 – With addition of a few new faces Schmutzerland has reorganized it's jewelry offerings into a new collection, "Famous Faces". According to David Rubin, Schmutzerland's head of Marketing, " We took the designs that had historical figures, personalities and other artists that were spread out in different collections and put them in one spot". Rubin continues"We think it will make it easier for our customers to find the faces they want, plus it's simpler for us to add new people into this collection".

This collection and the rest of the Schmutzerland line will be on view at NYNow (formerly the New York International Gift Fair) at the Javits Center in New York, NY August 18-21 in booth number 7355.

New additions include Teddy Roosevelt, an Indian Chief, William Shakespeare,, Thomas Jefferson and Sitting Bull. The collection is always changing so Rubin advises us to check back from time to time. All these images in the Famous Faces Collection are available in Necklaces, Earrings, Rings, Brooches, Hairpins and Cuff links.

The whimsical nature of Schmutzerland’s designs promotes its appeal to a broad spectrum of clientele, who find they are great pieces to wear, whether they are dressing up or dressing down.

           Tchotch•ke: noun informal 1. A small object that is decorative rather than strictly functional; a trinket 2. A pretty girl (American Oxford Dictionary)

 About Schmutzerland
A truly inspiring story of innovation and reinvention, Schmutzerland is a family owned business started in 2008. Beginning as a web based company, the business now has retailers from Brooklyn to Barcelona, selling imaginative image based jewelry. Drawing on a background from a successful career as a graphic designer, Bonnie Berish, principal designer and art director, along with her daughter Lauren, have taken the best of the image collection that she has assembled over the years and created a line of image based fashion jewelry. Schmutzerland has been worn by Tracey Ullman in her hit SHOWTIME series “State of the Union,” written about in major fashion and lifestyle publications and blogs, along with a healthy viral buzz created by satisfied customers blogging, posting on Facebook and Tweeting.

For more info:

The Famous Faces Collection

Press Contact:
Dave Rubin


Dave Rubin
7 Cathedral Ave.
Nutley, NJ 07110


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