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For Immediate Release


Schmutzerland’s New Typos Collection Now Available For Retail Sales

After A Successful Debut Sale on Schmutzerland Opens the entire Typos Line to Retailers


"Satisfy Your Inner Tchotche"

Nutley, NJ, March 25, 2013 – Schmutzerland’s new Typo line is now available to retailers. After an enthusiastic debut at the New York International Gift show at the Javitz Center in January and a successful introductory sale on, retailers can now order this new, exciting and creative line. Featuring typographic symbols that have become ever present in social media, such as # and @, as well classic printers symbols such as &, ?, ! and of course “” “” earrings

Available is 25mm round necklaces, earrings, striking 25mm round cocktail rings and elegant cufflinks in a very contemporary black or red, these typo accessories have proven to be a popular choice. “It’s amazing the attention I get when I wear these. Everybody wants them,” says Sdyney Rubin, product development consultant.

“With communication through quick text and social media outlets, typographic symbols are becoming an important, exceedingly visible part of our lives. This inventive line of accessory jewelry helps people define their lifestyle in an attractive and creative way.” According to Bonnie Berish creative director at Schmutzerland.

Along with their extensive line of images that feature everything from famous personalities, botanicals, nostalgia, curios, insects, vintage engravings, feathers and vintage maps, Schmutzerland works closely with retailers and other organizations to create lines that are exclusive to them. Schmutzerland has created exclusive lines for Temple University, Pennsylvania Ballet, The National Cowgirl Museum and Hall of Fame, Modcloth, Blake & Co, in Orleans, MA. and Kanibal Home in Jersey City, NJ just to name a few.

The whimsical nature of Schmutzerland’s designs promotes its appeal to a broad spectrum of clientele, who find they are great pieces to wear, whether they are dressing up or dressing down. Available in necklaces, earrings, rings, brooches, hairpins and cufflinks.

           Tchotch•ke: noun informal 1. A small object that is decorative rather than strictly functional; a trinket 2. A pretty girl (American Oxford Dictionary)

 About Schmutzerland
A truly inspiring story of innovation and reinvention, Schmutzerland is a family owned business started in 2008. Beginning as a web based company, the business now has retailers from Brooklyn to Barcelona, selling imaginative image based jewelry. Drawing on a background from a successful career as a graphic designer, Bonnie Berish, principal designer and art director, along with her daughter Lauren, have taken the best of the image collection that she has assembled over the years and created a line of image based fashion jewelry. Schmutzerland has been worn by Tracey Ullman in her hit SHOWTIME series “State of the Union,” written about in major fashion and lifestyle publications and blogs, along with a healthy viral buzz created by satisfied customers blogging, posting on Facebook and Tweeting.

For more info:

Typos Collection

Typos Cufflinks

Press Contact:
Dave Rubin


Dave Rubin
7 Cathedral Ave.
Nutley, NJ 07110


Question 25mm Round Typo Necklace
Question Mark 25mm Black Round Necklace

Question Authority 18mm Round earrings
Question (?) Authority (!) Red Earrings

Ampersand 25mm Round Cocktail Ring
At (@) 25mm Black Cocktail Ring

Sunflower #5 Box by Dion Hitchings
At (@) the Pound (#) Red Cufflinks

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