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For Immediate Release


Schmutzerland to unveil Jolly Holiday Collection at the Summer New York International Gift Fair

Visit Booth 5005, in the New York's Newest Section at the Jacob K. Javitz Convention Center, to see Schmutzerland's latest offering; The Jolly Holiday Collection, August 18th - 21st

"Satisfy Your Inner Tchotche"

Nutley, NJ, July-August, 2012 – Schmutzerland, the image based jewelry specialists, is debuting the Jolly Holiday Collection at the NYIGF (New York International Gift Fair) August 18th - 21st. This new collection has been created to satisfy the requests that many current Schmutzerland retailers have been asking for and can be seen at booth 5005 at the NYIGF in the New York's Newest section.

"Our customers have always liked the fun and stylish attitude from the designs Schmutzerland creates." according to Dave Rubin, partner and marketing director," but they wanted something special for the Christmas Holiday season, with our design sensibility, this collection fits that profile."

Featuring vintage, nostalgic images that depict the warm feelings of old family holiday memories, this collection is ideal to accent an outfit, at that special holiday party or just to brighten your self up during the season. A sneak peak at some of the styles that will be offered can be seen at The Complete line will be available at the NYIGF August 18th - 21st.

One of Schmutzerland's strengths has been their ability to respond to their customer's requests. The Jolly Holiday Collection was created in response to retailers and individual customers asking for holiday accessories made with the Scmutzerland flair. Schmutzerland has also created several custom lines that are sold exclusively by the retailers they are designed for.

The Schmutzerland line also features images from Victorian engravings, famous faces, animals, geography and geometry to nostalgic themes, so there is a little something for everyone’s liking. The whimsical nature of Schmutzerland’s designs promotes its appeal to a broad spectrum of clientele, who find they are great pieces to wear, whether they are dressing up or dressing down.

Tchotch•ke: noun informal 1. A small object that is decorative rather than strictly functional; a trinket 2. A pretty girl (American Oxford Dictionary)

About Schmutzerland
A truly inspiring story of innovation and reinvention, Schmutzerland is a family owned business started in 2008. Beginning as a web based company, the business now has retailers from Brooklyn to Barcelona, selling imaginative image based jewelry. Drawing on a background from a successful career as a graphic designer, Bonnie Berish, principal designer and art director, along with her daughter Lauren, have taken the best of the image collection that she has assembled over the years and created a line of image based fashion jewelry. Schmutzerland has been worn by Tracey Ulman in her hit Showtime series “State of the Union," written about in major fashion and lifestyle publications and blogs, along with a healthy viral buzz created by satisfied customers blogging, posting on Facebook and Tweeting.

For more info:

The Jolly Holiday Collection:

Press Contact:
Dave Rubin


Dave Rubin
7 Cathedral Ave.
Nutley, NJ 07110


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