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For Immediate Release


Schmutzerland adds vintage “Old Map” Jewelry
to their Geography Collection in time for their New York International Gift Fair (NYIFG) debut

“Satisfy Your Inner Tchotchke,”
The image based jewelry specialists will feature a series of nostalgic map designs, spotlighting some of the most popular destinations in the U.S., at booth 35006 at the New York International Gift Fair August 13-17 on Pier 92


Nutley, NJ, July, 2011 – Schmutzerland, the image based jewelry specialists, has announced that for their New York International Gift Fair (NYIGF) debut, as part of New York’s Newest on Pier 92, they will be showing a series of vintage “Old Map” designs.

Available in pendant necklaces, cocktail and petite ring sizes, earrings and brooches, retailers can visit Schmutzerland at booth 35006 on Pier 92 August 13th – 17th, as they make their first appearance as part of New York’s newest, in the bi-annual New York Internatioanal Gift Fair. On view, will be these imaginative pieces, that are reminiscent of Flea Market finds, along with the entire Schmutzerland line. If you can’t make it to New York these pieces can be seen on the Schmutzerland website at in the Geography Collection.

“As first time participants in the New York International Gift Fair, we are very excited to be able to offer this series of nostalgic map images in our jewelry.” Remarked Dave Rubin, partner and Marketing Director for Schmutzerland. “With so many people getting their own personal design style from the early to mid 20th century, these pieces add the perfect touch.”

Harkening back to a simpler time before the invent of the inter-state highway system, the map designs feature popular desination cities such as Boston, Philadelphia, Chicago, Seattle, Portland, Oregon and San Francisco.

The Schmutzerland line also features images from Victorian engravings, famous faces, animals, geography and geometry to nostalgic themes, so there seems to be a little something for everyone’s liking. The whimsical nature of Schmutzerland’s designs promotes its appeal to a broad spectrum of clientele, who find they are great pieces to wear, whether they are dressing up or dressing down.

Tchotch•ke: noun informal 1. A small object that is decorative rather than strictly functional; a trinket 2. A pretty girl (American Oxford Dictionary)

A truly inspiring story of innovation and reinvention, Schmutzerland is a family owned business started in 2008. Beginning as a web based company, the business now has retailers from Brooklyn to Barcelona, selling imaginative image based jewelry. Drawing on a background from a successful career as a graphic designer, Bonnie Berish, principal designer and art director, along with her daughter Lauren, have taken the best of the image collection that she has assembled over the years and created a line of image based fashion jewelry. Schmutzerland has been worn by Tracey Ulman in her hit Showtime series “State of the Union," written about in major fashion and lifestyle publications and blogs, along with a healthy viral buzz created by satisfied customers blogging, posting on Facebook and Tweeting.

For more info:

Old Map Pendants

Old Map Earrings

Old Map Rings

Press Contact:
Dave Rubin


Dave Rubin
7 Cathedral Ave.
Nutley, NJ 07110


Proud As A Peacock Deluxe Necklace
Old San Francisco Map Necklace from the Geography Collection by Schmutzerland

Tiger Cuff Links in gift box by Schmutzerland
Old Portland Map Earrings from the Geography Collection by Schmutzerland.

Tiger Cuff Links in gift box by Schmutzerland
Old Chicago Cocktail Ring from the Geography Collection by Schmutzerland.






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