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For Immediate Release


Schmutzerland To Show Off Stud Earrings with New Images for Spring At The New York International Gift Fair, January 28th through February 1st. Visit Them at Pier 92, Booth 35006

The image based jewelry specialists will be introducing new images, along with their old favorites in new stud earrings.


"Satisfy Your Inner Tchotche"

Nutley, NJ, January 13, 2012Schmutzerland, the image based jewelry specialist, has announced it will be showing off their new stud earring settings at The New York International Gift Fair in January.  Complimenting the new settings, they will also be introducing new flower and bird designs, as well as offering the earrings with images from their current collections. The new stud earrings will be available in three settings, all are an eye catching 18mm round and come in gold plated or silver-pewter plated lace setting as well as a sleek straight walled brass setting. These new stud earrings will compliment the dangle earrings that have already been so popular for Schmutzerland.

Bonnie Berish design director says. “Our customers have been asking for stud earrings for quite some time, so we though now would be a good time to introduce them. I have been interested in showing some new designs such as birds and flowers, so I’m excited to see the reaction at the NYIGF this month.”

Schmutzerland has released some of the stud earrings with images from their current collection and so far the reaction to the new settings has been enthusiastic. The earrings come mounted on a vintage style card in a sturdy gift box, which make them perfect for gift giving.

Visitors to the New York International Gift Fair can find Schmutzerland at Pier 92, booth 35006.

The Schmutzerland line also features images from Victorian engravings, famous faces, animals, geography and geometry to nostalgic themes, so there is a little something for everyone’s liking. The whimsical nature of Schmutzerland’s designs promotes its appeal to a broad spectrum of clientele, who find they are great pieces to wear, whether they are dressing up or dressing down.

Tchotch•ke: noun informal 1. A small object that is decorative rather than strictly functional; a trinket 2. A pretty girl (American Oxford Dictionary)

About Schmutzerland
A truly inspiring story of innovation and reinvention, Schmutzerland is a family owned business started in 2008. Beginning as a web based company, the business now has retailers from Brooklyn to Barcelona, selling imaginative image based jewelry. Drawing on a background from a successful career as a graphic designer, Bonnie Berish, principal designer and art director, along with her daughter Lauren, have taken the best of the image collection that she has assembled over the years and created a line of image based fashion jewelry. Schmutzerland has been worn by Tracey Ulman in her hit Showtime series “State of the Union," written about in major fashion and lifestyle publications and blogs, along with a healthy viral buzz created by satisfied customers blogging, posting on Facebook and Tweeting.

For more info:

Schmutzerland Stud Earrings

Press Contact:
Dave Rubin



Dave Rubin
7 Cathedral Ave.
Nutley, NJ 07110


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