For Immediate Release

“Simply Charming” A New Collection From Schmutzerland to be Introduced at Booth 8369 NY NOW Show , August 17th – 20th

New Collection Combines Image Cabochons with Charms and beads on view at Booth 8369 in New York’s Javitz Center

"Satisfy Your Inner Tchotchke"

Nutley, NJ, August 5, 2014 –

The makers of Schmutzerland, the image based jewelry specialists, have created a new collection combining their popular image based cabochons, with related charms and a bead. This new collection can be seen at booth 8369 at the NY NOW Show at the Javits Center, August 17th – 20th.

Currently, based around four themes, The New York Scene, By The Sea, In Fashion and Butterflies & Birds, each combination includes a special charm sized 15mm round image based cabochon, a charm and a red heart bead. Available as bracelets or necklaces, these intimate pieces help complete an outfit and add a little spark to any look.

“Wearing a “Simply Charming” piece, is like telling a little story.” Says Bonnie Berish, Schmutzerland’s design director. “Each combination is put together with a specific feeling in mind,” she continues, “If you have an affinity to certain places or things, this collection help you express yourself and tell your personal story.”

Private Labeling Options Available
Additionally, Schmutzerland’s designers have the ability to customize labeling to feature the retailer or organization on the packaging or create a totally original packaging solution that is made exclusively for the client. By using custom packaging retailers can enhance brand awareness in their stores.

Schmutzerland has made custom lines for such groups as the Pennsylvania Ballet, The Mystic Seaport Museum, the National Archive, the Cowgirl Museum and Hall of Fame, Billy Bob’s Texas, Hudson News, Temple University, Duke University Women’s Soccer team and many other institutions, retailers and private groups.

New Product Lines
The makers of Schmutzerland will also be bringing back two new original lines, that were introduced at February NY NOW Show; the value priced SmashCaps, which features fun images in compressed bottle caps and the fashion forward Fauxhemian, which uses sterling silver plate cast setting and glass cabochons. For these new lines, Bonnie Berish designed the brand identities, packaging; designed monograms and hand picked the images and the settings.

Schmutzerland offers their jewelry in Necklaces, Oval and Round Earrings, Cocktail Rings, Petite Rings, Brooches, Cuff Links and Hair Pins in a variety of sizes and setting styles.

           Tchotch•ke: noun informal 1. A small object that is decorative rather than strictly functional; a trinket 2. A pretty girl (American Oxford Dictionary)

 About Schmutzerland
A truly inspiring story of innovation and reinvention, Schmutzerland is a family owned business started in 2008. Beginning as a web based company, the business now has retailers from Brooklyn to Barcelona, selling imaginative image based jewelry. Drawing on a background from a successful career as a graphic designer, Bonnie Berish, principal designer and art director, along with her daughter Lauren, have taken the best of the image collection that she has assembled over the years and created a line of image based fashion jewelry. Schmutzerland has been worn by Tracey Ullman in her hit SHOWTIME series “State of the Union,” written about in major fashion and lifestyle publications and blogs, along with a healthy viral buzz created by satisfied customers blogging, posting on Facebook and Tweeting.

For more info:
Simply Charming:
http://schmutzerland.com/charms_14.html

Fauxhemian:
http://schmutzerland.com/collections_10/fauxhemian/index.html

SmashCaps:
http://schmutzerland.com/collections_10/smashCaps/smashCaps.html

Complete Schmutzerland Wholesale Catalog (PDF)
Including Fauxhemian & SmashCaps

Schmutzerland Jewelry:
http://schmutzerland.com

Press Contact:
Dave Rubin
drubin@schmutzerland.com
973.284.1240

Contact:
Dave Rubin
Schmutzerland
7 Cathedral Ave.
Nutley, NJ 07110
973.284.1240
drubin@schmutzerland.com

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High Resolution Images Available Upon Request