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For Immediate Release


SmashCaps From The Makers of Schmutzerland Debuts at
NY NOW Booth Number 8369,
February 2nd - 6th, 2013 In The Jacob K. Javits Center, NY

Show Special Available Now 10% off all orders over $300
Private labeling and custom design services will be available.

"Satisfy Your Inner Tchotchke"

Nutley, NJ, January 22, 2014The makers of Schmutzerland will be debuting their newest line, SmashCaps at the NY NOW gift show. Located at Booth Number 8369 in the Lifestyle section of the NY NOW show at the Smach Caps Fum Image jewelryJacob K. Javits Convention Center in New York City, February 2nd - 6th. This great, new, fun line features three collections in colorful flattened bottle caps. With an inventive array of interesting and novel image,s enhanced and magnified under Schmutzerland's signature cabochons, these joyfully colorful pieces will be available with 16" ball chain for necklaces or 4" chain, so you can show off your SmashCaps as zipper pulls or key chains.

"We've had a few of our retailers try SmashCaps out and the response has been great." said David Rubin, Director of Marketing. "The best thing about it," he continues, "it is popular with kids and adults. everybody loves SmashCaps."

SmashCaps are positioned to sell at very affordable price points, so great jewelry accents can be available without spending a lot. True to the ethics of Schmutzerland's makers, SmashCaps are hand made in Nutley, NJ.

To help retailers that cannot make the show Schmutzerland is offering their show special of 10% off on all orders over $300.00, to any orders that come in from now until the end of February.

Along with all of the great image based jewelry that Schmutzerland customers have come to expect, there will be some new surprises and new designs available. The newly introduced Fauxhemian line will have an expanded offering for a more high end, fashion forward look and the value priced resin flower line and other goodies will be on hand as well.

Private labeling and custom design service is also available.
With lower minimums, it is now possible to have Schmutzerland create your own private label line. You can use existing images from the Schmutzerland catalog or discuss your image ideas with Schmutzerland's expert design staff. Email or call 973.284.1240 for more information.

Schmutzerland offers their jewelry in a variety of settings including, 30x40mm Oval Deluxe Necklaces, 25mm Round Necklaces, oval and round earrings, Cocktail Rings, Petite Rings, Brooches, Cuff Links and Hair Pins.

           Tchotch•ke: noun informal 1. A small object that is decorative rather than strictly functional; a trinket 2. A pretty girl (American Oxford Dictionary)

 About Schmutzerland
A truly inspiring story of innovation and reinvention, Schmutzerland is a family owned business started in 2008. Beginning as a web based company, the business now has retailers from Brooklyn to Barcelona, selling imaginative image based jewelry. Drawing on a background from a successful career as a graphic designer, Bonnie Berish, principal designer and art director, along with her daughter Lauren, have taken the best of the image collection that she has assembled over the years and created a line of image based fashion jewelry. Schmutzerland has been worn by Tracey Ullman in her hit SHOWTIME series “State of the Union,” written about in major fashion and lifestyle publications and blogs, along with a healthy viral buzz created by satisfied customers blogging, posting on Facebook and Tweeting.

For more info:

The SmashCaps Line

Press Contact:
Dave Rubin


Dave Rubin
7 Cathedral Ave.
Nutley, NJ 07110


Annie Oakley Deluxe Necklace
SmashCaps Eyeball Necklace From the Matchbox Collection

Fauxhemian Black Zig Zag Sterling Silver 20mm Necklace
SmashCaps Strong Man Necklace From the ¡Ay Caramba! Collection

Fauxhemian Blue Swiss Cross 22mm Sterling Silver Necklace
SmashCaps Sunny Flower Necklace from the Happy Together Collection

? (question) ! (authority) black earrings
The Hand Necklace from The ¡Ay Caramba! Collection

Paris Map Ring
Locomotive Necklace From The Matchbox Collection

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